How Did Hayley Become A Billionaire? Unpacking The Rhode Beauty Deal

Hollis Rohan 30 Jul 2025

The business world, you know, often sees some truly incredible stories unfold. This is especially true when a celebrity, like Hayley Bieber, turns a passion into a financial triumph. People are, in a way, very interested in these kinds of success stories. It's almost like a modern-day fairytale, but with a lot of hard work and smart choices involved.

Many folks are asking, actually, how did Hayley become a billionaire? Her journey from a well-known model to a bona fide billionaire is certainly something to talk about. It shows, too, just what is possible in the beauty industry right now. This is a story about vision, brand building, and, you know, making the right moves at the right time.

This big news, in fact, centers around her cult beauty and skincare brand, Rhode. It was a pretty significant announcement that changed her financial standing quite a bit. We'll look at the details of this huge acquisition deal and what it means for her finances, and, of course, her new status.

Hayley Bieber: A Brief Look
The Rise of Rhode: A Beauty Phenomenon
The Billion-Dollar Acquisition Deal
What the Deal Means for Hayley's Net Worth
Joining the Billionaires' Club: A New Era
What is Next for Hayley and Rhode?
Frequently Asked Questions (FAQs)
Conclusion

Hayley Bieber: A Brief Look

Hayley Bieber, as many know, started her career as a model. She signed with Ford Models, you know, when she was pretty young, just 17 years old. This gave her a platform, actually, in the fashion world. She built a name for herself, in a way, through her modeling work and her presence on social media.

Her public profile grew significantly, of course, over the years. This included her marriage to pop singer Justin Bieber. She has, therefore, been in the public eye for a while. Her background, in some respects, laid the groundwork for her later business ventures. It gave her a certain kind of reach, you know, with a wide audience.

Hayley Bieber: Personal Details and Bio Data
Full Name	Hayley Bieber
Occupation	Model, Entrepreneur, Social Media Star
Based In	Los Angeles, USA
Spouse	Justin Bieber
Known For	Modeling career, Founding Rhode Beauty, Social Media Influence
Current Status	Billionaire

The Rise of Rhode: A Beauty Phenomenon

Hayley Bieber launched her skincare brand, Rhode, only three years ago. It was, you know, named after her middle name. The brand quickly gained a following, almost becoming a cult favorite. It very quickly became known for its products that promised a "sheen" or a glow.

Rhode, in fact, became very popular on social media. Hayley herself, you know, played a big part in this. She used her platform to promote the products, making them highly visible. This helped the brand, actually, connect directly with consumers. It really tapped into the "Beautytok" community, too, which is a very powerful space for beauty brands today.

The brand's success was, quite frankly, remarkable. Within two years, Rhode skincare grew into what some called a $1.44 billion beauty empire. This figure, you know, shows the rapid growth and market demand for her products. It was clear, therefore, that Rhode had hit on something special in the beauty market.

The company, in a way, made $90 million in its early stages. This kind of revenue for a young brand is, you know, very impressive. It certainly showed the potential for even greater things. The rapid growth of Rhode was, honestly, a key factor in its eventual acquisition.

The Billion-Dollar Acquisition Deal

The big news, you know, broke on Wednesday, May 28, when it was announced. Hayley Bieber's hit beauty and skincare brand, Rhode, was acquired. The buyer was the cosmetics giant E.L.F. Beauty. This deal was, in fact, worth a whopping $1 billion.

The acquisition, you know, solidified Hayley's place in the business world. It was a landmark agreement, actually, for her company. E.L.F. Beauty, which is an American cosmetics brand, made the announcement. They revealed they would acquire the social media star’s skincare brand.

Hayley Bieber, herself, issued a statement on Instagram Wednesday. She announced that she sold her company, Rhode, to E.L.F. Beauty. This public announcement, in a way, confirmed the massive scale of the deal. It was, quite simply, a huge moment for her brand and her personal finances.

The deal was officially for $1 billion. This figure, you know, immediately made headlines. It showed the significant value that Rhode had built in a relatively short period. E.L.F. Beauty, in other words, saw immense potential in the brand and its founder. This kind of investment, too, speaks volumes about Rhode's market position.

Reports from E.L.F.’s announcement show that Rhode did $212 million in net sales in the year through March 2025. This figure, you know, highlights the brand's strong performance. It provided a solid basis, actually, for the $1 billion valuation. The sale was, therefore, based on very real financial success.

What the Deal Means for Hayley's Net Worth

The acquisition of Rhode by E.L.F. Beauty for $1 billion changed Hayley Bieber's net worth dramatically. She has, you know, officially entered the billionaire's club. This deal, frankly, made her a bona fide billionaire.

Before this deal, Hayley Bieber was worth an estimated $20 million in 2024. Her wealth, in a way, came from her modeling work. She also had earnings from her skincare line, Rhode, of course. The $1 billion acquisition, however, represents a truly massive jump in her personal wealth.

The deal means, you know, she is now richer than her pop singer husband, Justin Bieber. Justin, as a matter of fact, has reportedly faced financial issues recently. This was, apparently, due to the cancellation of his 2022 tour. So, this milestone for Hayley is, in some respects, even more significant given her husband's reported financial situation.

Hayley stepped out solo, actually, to celebrate her new billionaire status. She had dinner in Los Angeles after selling Rhode to E.L.F. This kind of public appearance, you know, really underlined the importance of the deal. It was, quite simply, a huge personal achievement for her.

The question of whether selling her company for $1 billion automatically makes her a billionaire is, you know, often asked. In this case, the scale of the acquisition, combined with her existing assets, pushed her into that status. It was, therefore, a very clear elevation of her financial standing.

Joining the Billionaires' Club: A New Era

Hayley Bieber has landed a spot in the coveted billionaire's club. This places her among a very select group of business leaders and celebrities. Her $1 billion deal for E.L.F. Beauty to acquire Rhode made this possible. It is, honestly, a huge accomplishment.

She now joins other prominent figures who have achieved similar financial milestones in the beauty industry. For instance, Rihanna, you know, launched Fenty Beauty with a mission to make women feel included. Rihanna officially became a billionaire in 2021, according to Forbes. This was, in a way, a trailblazing path that Hayley now follows.

The text also mentions Kylie Jenner. Kylie sold a stake of her cosmetics company in 2020 to Coty for $600 million. Selena Gomez's Rare Beauty line, too, earned her a place on significant wealth lists. Hayley's deal, therefore, places her right alongside these other successful women in beauty. It's a testament, frankly, to the power of celebrity-backed brands.

Achieving "billionaire status" was, you know, very much within Hayley Bieber's reach. This was due to the success of her Rhode skin beauty line. A source, in fact, exclusively told Life & Style about this potential. The acquisition, therefore, made that potential a reality.

Her entry into this club marks a new era, you know, for her career. It shows that she is not just a model or a social media star. She is, in fact, a very successful entrepreneur. This transition, too, is something many find inspiring. It really highlights the shift from celebrity endorsement to celebrity ownership.

What is Next for Hayley and Rhode?

Even after the massive acquisition deal, Hayley Bieber will remain involved with Rhode. She will, you know, keep her role as Chief Creative Officer. This means she will continue to guide the brand's direction. Her creative input, in a way, will still be very important to Rhode's future.

The sale to E.L.F. Beauty, you know, provides Rhode with significant resources. It gives the brand access to a larger distribution network and more capital. This could mean, actually, even greater growth for Rhode. It's almost like a new chapter for the brand, with expanded reach.

Hayley's continued involvement suggests, you know, her commitment to the brand she built. It is, in fact, her namesake company. This ongoing role means her vision for Rhode will, therefore, continue to shape its products and presence. Her influence, too, will remain a key part of the brand's identity.

This deal also allows Hayley to, in some respects, further build her beauty brand empire. It gives her a stronger foundation, you know, for future ventures. Her success with Rhode might, frankly, inspire other celebrity entrepreneurs. It really shows, too, the power of a strong personal brand combined with a good business strategy.

The acquisition means, therefore, that Rhode will likely reach an even wider audience. E.L.F. Beauty's infrastructure can, you know, help with that. Hayley's role will ensure the brand stays true to its roots, even as it grows. It's a very exciting time, actually, for both Hayley and Rhode.

Frequently Asked Questions (FAQs)

How much did Hayley Bieber sell Rhode for?

Hayley Bieber sold her beauty and skincare brand, Rhode, for a whopping $1 billion. This massive acquisition deal was, you know, made with the cosmetics giant E.L.F. Beauty. It was, in fact, a very significant financial transaction for her company.

Did the sale of Rhode make Hayley Bieber a billionaire?

Yes, the sale of Rhode for $1 billion officially made Hayley Bieber a billionaire. Her net worth, you know, increased dramatically with this landmark deal. She has, therefore, entered the coveted billionaire's club.

Who acquired Hayley Bieber's beauty brand Rhode?

Hayley Bieber's beauty and skincare brand, Rhode, was acquired by E.L.F. Beauty. E.L.F. Beauty is, you know, an American cosmetics brand. They announced the $1 billion deal, which solidified Rhode's place in the beauty market.

Conclusion

Hayley Bieber's journey to billionaire status is, you know, a very clear example of business acumen meeting celebrity influence. The acquisition of her Rhode beauty brand by E.L.F. Beauty for $1 billion is, in fact, a truly monumental achievement. It shows, too, just how powerful a well-built brand can be, even in a short time.

Her story, therefore, highlights the potential for entrepreneurs who combine passion with smart strategy. It’s a pretty inspiring tale, honestly, for anyone looking to make a big impact in the business world. To learn more about business ventures and brand building strategies, you know, check out other resources on our site.

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